Advertisements: Google Maps displays ads, including sponsored locations, promoted pins, and branded content within its interface. Businesses pay to have their locations highlighted or promoted to users in relevant geographic areas.

APIs (Application Programming Interfaces) for Businesses: Google Maps offers APIs for developers and businesses to integrate mapping functionalities into their own apps or websites. Google charges fees for heavy usage of these APIs beyond certain free usage limits.

Local Services Ads: Google provides a platform for service providers such as plumbers, electricians, or locksmiths to advertise their services directly within Google Maps. Service providers pay for leads or clicks generated through these ads.

Google Cloud Services: Google Maps utilizes infrastructure from Google Cloud. Revenue is generated from the services rendered by Google Cloud, which includes the use of storage, computing power, and other related services.

Location-Based Data Insights: Google collects data from users' interactions with Maps, which can be used to provide insights to businesses regarding consumer behavior, traffic patterns, and more. This data is often valuable for targeted advertising or strategic business decisions.

Licensing Data: Google licenses its mapping data to other companies for use in their products or services. This can include map data, geolocation information, and other related data sets.

Premium Features for Businesses: Google offers premium features and tools within Google Maps for businesses, like enhanced listings, analytics, and location-based services. Businesses pay for these additional features to improve their visibility and engagement with customers.